Principles of Advertising and Brand Communications
CLASS SESSION: Thursday, August 24, 2017-Friday, December 08, 2017
This course is open to all SJMC Majors ans Minors 601A, 610A, 620A, 630A, 650A, 660A, 600A, M600, M610, M615, M620, M630 and M650.
Course Delivery Type: Web: A Web course is taught using one or more web delivery platforms such as Blackboard, Streaming Video, Adobe Connect etc.
Students must have access to a high-speed Internet connection. More information will be provided by the instructor in the course syllabus.
(100% asynchronous - if course has any online or face-to-face meetings, live attendance will not be required. For any such sessions, there will be alternative ways to view or obtain the material covered).
Credit: 3 semester hours of undergraduate credit
Instructor: Jeffrey Williams
Undergraduate Bulletin Course Description: An introduction to the advertising and strategic communications industries. Discussion of the structure and history of the business, social impacts and regulations, research, planning, creative, media planning, sales promotion, event promotion and the integrated nature of all promotional communication.
Information is accurate as of
June 27, 2017, 11:44 pm
(Subject to change)
Textbooks are available from the USC University Bookstore in the Russell House Student Union, Greene Street, Columbia, SC, 803-777-4160 (toll free at 888-654-5320). Online text ordering is available through the bookstore Web site at www.shopgamecocks.com. Delivery options are in-store pickup or UPS shipping (Ground, Second Day, or Next Day). Students are required to indicate their course section to order online; there will be a "J" prefix on the course SECTION number for this course. Contact the bookstore for questions about the online ordering system.